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0 to 100 SEO site steps
SEO or site optimization is one of the main areas of digital marketing. Now that the world of digital marketing is developing day by day, you may hear the name of SEO a lot, but you don’t know what SEO is exactly? What are the steps of this process? For what purpose is it done? What are the types of technical analysis and SEO? And… let’s start the fascinating discussion of SEO competition with a concrete example.
Suppose a physical store starts operating with many first-class and high-quality products. In every field, from showcase, interior decoration of the store, quality and variety of products, high-quality packaging of goods, etc. She/he spends all her art and taste and provides the best products to the customer. But do not hesitate to sell a product! why? what is the problem?
The problem is that the owner of this store spent all her/his effort and money to prepare the products and not the chance of being seen by the customer! This store is located in the basement of an old building, which is far from the hustle and bustle of the city and accessible to people. A place where no one passes! When this shop doesn’t have the chance to be seen, it doesn’t matter how many advantages it has, it doesn’t have the most important selling factor.
This is what happens to many websites. Many people who start their own internet business believe that only website design is enough to grow internet sales.
There are many websites that are well designed but do not sell well. The only way to save these virtual pages is SEO or site optimization with search engines. Site SEO by performing various link building activities, site content SEO, etc. It prepares your page to be ahead of your competitors and brings you to the first page of Google search engine results.
Optimization and SEO today does not mean Search Engine Optimization means site optimization for search engines, but Search Experience Optimization means optimizing the user’s experience when searching. Google’s SEO algorithms focus on user satisfaction.
Today’s competition of different websites, apart from the main design and structure of the site, can be seen as the competition and skill of its SEO experts. If you are curious to know what are the actions that SEO specialists do to optimize the site? What is the process of 0 to 100 SEO sites? Terms such as content strategy, technical SEO, etc. What do they mean? And… read more. In this article from IT Mehr, we intend to comprehensively and completely address the steps of SEO and site optimization.
One of the actions that is extremely important in site optimization is choosing the right keywords. The keywords that are written in the title and content of your website should have two distinct features.
First, they have a lot of search in search engines, because naturally, the less used keyword will not be visited much by users; And the other is that the competition is not difficult; This feature is also very important, because some words, although they have a lot of search, but there is so much competition in it that they make the optimization process more difficult and time-consuming for you.
You can measure the number of searches for your keyword through tools such as Google Trend and check the competitiveness of keywords in the word search results.
The important points that you should pay attention to in relation to choosing a keyword is that the keyword is related to the overall topic of your site; and have good search statistics in their field. (That is, among the words with both meaning and meaning, choose the word that is more common and users search for it more often.) Choosing the right keyword to speed up and facilitate the page optimization process is one of the actions that SEO specialists take. They have a special on it.
Analysis of the site and work class
Analyzing or analyzing the site in the business class and field of activity of that page is another basic step in optimizing the site from zero to 100 percent. In this analysis, all the actions that have been carried out so far in the SEO process on the site and the results of improving the site’s rank in search engines are examined and analyzed in detail. This analysis makes the SEO specialist aware of the exact situation of the site and draw an efficient plan to continue the optimization process.
In site analysis in the field of work, coding and website structure, page contents and its coordination with SEO principles, site ranking in search engines, which is usually Google, keywords related to the page’s work class, are all checked. The task of this review is also the responsibility of SEOs and it is done with various free and non-free tools.
The thing you need to know here is that you must use efficient and accurate tools to properly analyze the site and entrust the work to a person who has sufficient skills in identifying the problem and solving it.
Competitor analysis plays an essential role in SEO and optimizing your site. By correctly, accurately and intelligently analyzing your competitor’s sites, you can achieve the goal of improving your site’s rank faster; Because by doing this, you will get good information about your biggest competitors on the first page of Google, you will get to know more suitable and efficient keywords, and in general, you will go through the steps of progress to reach the first page of Google more easily.
Your competitors on the first page of Google are successful in terms of site optimization for user experience, and for that reason, they tell you well what the user needs. The most important factors that should be considered in the analysis of competitors’ sites are: Backlinks, domain validity, domain age and country, daily traffic volume, Alexa rank, listing of that site’s links in the search engine and…
Recommended tools: If you are in the middle of site SEO, using tools like Moz and Alexa, you can have a practical and accurate analysis of competitors’ sites.
Determining the SEO content strategy of the site
Planning and drawing a clear vision for the future is a prerequisite for success in any field, and SEO and site optimization are no exception. Only when you have a specific strategy for content, competitor analysis and different parts of site optimization, you can achieve your goals in less time and prove your website’s value to Google with more regularity.
Content strategy is a detailed plan that will lead you to the main goal of your business. Content strategy, which is a subset of content marketing, includes all the important and effective things in producing valuable content, including determining short-term, medium-term and long-term business goals, knowing customers and their needs, analyzing competitors, content calendar including titles and details. and publishing time, content publishing channels, etc. includes
Google’s algorithms check your content in an advanced and accurate way from the eyes of the user. Each of the pieces of the content strategy puzzle is part of the complete role of valuable content that the user and primarily Google is looking for.
By setting your exact goals for the next 3 months, 6 months and a year, which we will learn more about in the next sections, develop a content strategy with a more open mind. Of course, keep in mind that it is more important than formulating this strategy to be committed and follow it carefully.
Implementing the basic IT Mehr package and fixing the site’s faults
So far in the article, we have briefly learned about the most important stages of SEO. Although self-sufficiency is a very good moral trait, in many cases, in order to get the best results in the least amount of time, the work should be left to the experts!
SEO of the site, analyzing and analyzing the site’s competitors and correcting the defects that have become an obstacle to the promotion of the site, are among the most sensitive steps of optimizing the web page. IT Mehr is one of the largest providers of site design and optimization services, which has been the foundation for the development of the most famous internet sites for years with its brilliant history.
Mehr’s basic SEO IT package analyzes your site part by part and fixes its possible defects as soon as possible. IT Mehr will help you climb to the first page of Google by spending a reasonable fee and in a time you don’t even think about.
Setting up the necessary tools for site SEO
And read more about 0 to 100 site SEO; In addition to the need for SEO specialists, site optimization requires special tools that help speed up the progress of the process at every stage, and sometimes their absence can make it impossible to continue the optimization process.
The types of these tools are: Analytical tools (for user search statistics), keyword measurement tools (based on the features mentioned in the relevant section), keyword competition tools, backlink analysis tools, internal SEO tools, content SEO tools, site speed testing tools, ranking tools and Site ranking in Google.
These tools are usually free and non-free websites that are easy to use and provide you with the most accurate results in the fastest time in various SEO fields.
Setting goals (3 months, 6 months, one year)
What are you trying for? What do you want to achieve with SEO? What is your goal in the next 3 months? How about in the next 6 months? What position do you want to see your site in a year from now? Is your goal to be recognized as a brand? sales increase? Converting a user into a targeted customer? Increase site traffic? All of these or something else? Specify all. This clarification and clarity of goals, by influencing the content strategy and other things, increases the probability of success and promotion of your site to the first page of Google several times.
Implementation of ON-Page SEO
On-page SEO refers to a set of actions that, by implementing on the internal page of the site, have a significant impact on the optimization of that page for search engines. Among these actions, you can set the appropriate title and meta description, short URL, readable, relevant, keyword research, use of video and image media, internal and external linking, compliance with the general structure of headings, etc. Name the content.
Technical SEO implementation
Technical SEO or technical SEO, however, unlike ON-Page SEO, emphasizes the behind-the-scenes factors of increasing organic site visits. Your content may be perfectly fine in terms of on-page SEO principles, but it may not get many hits. The reason for this is technical SEO. Technical SEO improves site architecture, page reload speed and things like site optimization for mobile.
Advancing the process of off-page SEO and advertising
Off-page SEO or external SEO is a method that indirectly affects the site’s optimization for search engines. One of the measures that in this type of SEO brings great inbound traffic to your website is advertising. Advertising reporting on popular and popular websites will explosively increase your site traffic and facilitate the process of on-page optimization.
Providing monthly reports to the employer
What we have read so far are the most important measures to optimize 0 to 100 sites. In general, website SEO is a continuous, time-consuming process that requires a lot of analysis. SEO of various websites is often done in a process and continuous manner and sometimes in a project form.
In the first type, the site optimization process is continuous; That is, the individual or group of SEOs submits a monthly report of the actions taken and the results to the employer and receives the salary specified in the contract.
Implementation of Mehr’s IT technical package
The SEO experts of ITMEHR Group, with the knowledge of website optimization and complete mastery of technical SEO principles, will bring you to the top of the search engine results in the shortest time and in the best way. By using the most important technical SEO tools, IT Mehr’s technical package turns your content into a valuable content for the Google search engine and increases organic and natural visits to your page.
Rank in SEO site
Currently, with the presence of experienced SEO specialists who are well versed in Google’s algorithms, ranking 1 to 10 in Google results is not so far out of reach. By entrusting the optimization of your website to It Mehr’s experienced team, you can become the leader of the websites in your field in a short time and turn the first page of Google into your hangout!